January 2010 Conference Call: Women's Marketing Initiatives

In addition to a review of the new website and discussion about some general legal marketing issues, this quarter TAGLaw member Carol Felicetta from Reid & Riege in Connecticut was kind enough to spend time discussing a successful marketing initiative she has spearheaded at her firm - The Women's Alliance at Reid & Riege. Carol provided a thoughtful and detailed description of the program that has become so successful and popular that attendees, from clients to referral sources, call the firm to find out what events they will be doing next!

Click here to access a recording of the call. If you do not have time to listen to the entire call, I highly recommend you at the least fast forward to hear Carol's discussion, which begins at 26:40.