- Wednesday, September 12, 2012
Contact: Kelley Drye & Warren (Washington D.C., USA)
On September 5, 2012, the Federal Trade Commission published a marketing guide for mobile application developers entitled “Marketing Your Mobile App: Get it Right from the Start.” In addition to identifying truth-in-advertising standards, the Guide provides basic privacy principles for mobile app developers that align with the core principles contained in the
FTC Staff’s March 2012 privacy report. The key provisions are discussed in the client advisory below.