Airbnb Faces Suit for Using Julia Child’s Name in a Contest

By Gonzalo E. Mon

Earlier this year, Airbnb ran a contest in which one winner could “come stay in the former home of Julia Child.” The company LaPitchouneadvertised that entrants could imagine themselves “walking the halls of Julia Child’s former home,” and “channeling the culinary genius of Julia Child,” while “combing over the knick knacks in her kitchen exactly as she left them.” Although the contest may have been a hit with travelers and fans of the original celebrity chef, the chef’s estate was less enthused. This week, The Julia Child Foundation for Gastronomy and the Culinary Arts sued Airbnb and its publicity firm, arguing that contest violated Child’s right of publicity.

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