Koo, Anna Mae


  Beijing, China
 +(852) 2533 2166
 +(852) 2845 9160
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Anna Mae Koo is a partner of Vivien Chan & Co, where she practices non-contentious, contentious and transactional intellectual property law. She regularly advises on all areas of intellectual property, including licensing, franchising and other transactional intellectual property, due diligence and strategic acquisitions, prosecution, technical assistance and technology transfer agreements, trade practices and unfair competition law in China and Hong Kong.

Anna Mae is a Techstars mentor, and is involved in international associations, including the Litigation Committee of the International Bar Association (IBA) and the Anti-Counterfeiting Committee of the International Trademark Association (INTA). She is consistently named the Rising Star Lawyer in intellectual property by various publications.

Anna Mae was a Prince Philip Scholar at the University of Cambridge, where she graduated with an MA in law. She has also obtained a master’s real estate from the University of Hong Kong.

International Professional Legal Membership :

Litigation Committee of the International Bar Association (IBA)
Anti-Counterfeiting Committee of the International Trademark Association (INTA)

Practice Areas (expanded)

Merger & Acquisitions

•  Licensing, franchising and other transactional intellectual property

•  IP due diligence and portfolio transactions

Greater China overall IP portfolio asset management

•  Technical assistance and technology transfer agreements; trade practices and unfair competition law

•  Counseling on establishing, protecting, and capitalising on non-registrable IPR

•  Value added advice on valuation, technical assessment, licensing, royalty recovery, tax strategies 

Entertainment & media

•  Merchandising and publishing licences

•  Endorsements and sponsorships

•  Management representation agreements

Music & theatre

•  Record distribution agreements

•  Talent engagements agreements

•  Tax and financing 

Technology & telecommunications

•  Competition & regulatory

•  Telecommunications infrastructure

•  Information technology procurement

•  & regulatory

Product registration

•  Regulatory compliance and consultation with government on new laws 

Promotional and marketing issues

Labeling and advertising regulations