Dykema Ranked in Top 20 Percent of Law Firms in BTI Brand Elite 2018: Client Perceptions of the Best-Branded Law Firms

Dykema is pleased to announce that it was included in the report, BTI Brand Elite 2018: Client Perceptions of the Best-Branded Law Firms, revealing that Dykema is ranked among the top law firms in the nation in regards to the best brand standing among GCs and legal decision makers.

In the report, Dykema was ranked as a top-100 law firm, improving its 2017 ranking by nearly 20 percent. In addition, corporate counsel ranked Dykema in the top 20 percent of all law firms for being more likely than others to be an industry leader over the long term.

The recognition is based solely on unprompted responses from in-depth interviews with more than 686 corporate counsel at the world’s largest and most influential companies. BTI does not present clients with any law firm names or suggestions for the purpose of this analysis.

During the interviews, in-house counsel named Dykema within nine core attributes most impacting brand strength and differentiating law firms in the eyes of corporate and legal decision-makers. These attributes are based on why clients hire and recommend law firms.

For more information, please visit BTI's website.