April 2011 Conference Call: What It Takes to Be a Leader in Law Firms

Below is a summary of the Marketing and Business Development Specialty Group's 2011 Second Quarter Conference Call and a link to the recorded call. TAGLaw UPDATE

LinkedIn Groups
TAGLaw established a presence on LinkedIn in February, and has since established a TAGLaw Marketing and Business Development LinkedIn Group. Let's get talking! Over the years we have used the Group email list for discussion purposes. This method was somewhat limited, and we are excited about the new opportunities and benefits the LinkedIn group presents as our new forum for discussion:

- It greatly improves our ability to have more comprehensive discussions
- It allows more people to participate
- It stores discussions thereby allowing you to search for, view, and comment on discussions on topics of interest at any time
- It provides a forum for sharing legal marketing information of interest without burdening email inboxes

One of the most valuable aspects of discussion among the Specialty Group is the ability to share ideas with legal marketers that operate in non-competing markets. We will preserve that benefit by limiting membership in the LinkedIn group to TAGLaw members only. This will ensure that your discussions and interactions are not available to the LinkedIn general population. Join the TAGLaw Marketing and Business Development LinkedIn group today!

Promote Your Firm
Be sure to email your firm's news, articles and newsletters to This email address is being protected from spambots. You need JavaScript enabled to view it.. We will post these items to our website, and include a link in our weekly email bulletin, TAGLine, which is distributed to more than 1,800 TAGLaw members around the world.

LIVE Marketing and Business Development Retreat in November 11-12, 2011!
Save the dates! A one-of-a-kind program created by and for TAGLaw legal marketing professionals. TAGLaw will hold its inaugural Marketing and Business Development Retreat in St. Petersburg, Florida, USA from November 11-12, 2011. The conference is a reinvention of the Marketing and Business Development Specialty Group meetings held live in St. Petersburg, Florida annually from 2006-2008. Previously led solely by TAGLaw staff and members, the conference will feature an experienced industry consultant, Melinda Guillemette, who will lead presentations and discussions on popular legal marketing and business development topics. Details and registration information coming soon.

TAG Academy
Check out our newest TAG Academy recordings:
- What Do I Say to a Prospective Client to Win Them Over? (Larry Bodine)
- Killer Marketing Strategies for Young Lawyers (John Remsen)
- Developing a Personal Strategic Plan (David Shaiken, Esq.)

Add Language Skills to Your TAGLaw Profile
We are pleased to announce a new search feature on the TAGLaw website. You can now search for member firms or lawyers by language skill! Language skills can be searched on directly from the "Find a Firm/Lawyer" page on the TAGLaw website. Be sure you and your firm can be found! To add language skills to your accounting firm and lawyer profiles, follow the instructions for updating your firm profile or lawyer profile, and you will see a list of languages from which to choose within the update screen. If there is a language missing from the list, please let us know and we will add it for you.

Mark Beese of Leadership for Lawyers led an interactive discussion and addressed leadership questions such as: Why is it hard to lead lawyers? How can I get lawyers to act, instead of just talk? Mark is the former Chief Marketing Officer for Holland & Hart, a 450-attorney law firm with offices throughout the Mountain West of the United States. With 20 years of experience in marketing, business development and strategy, Mark works with law firms and other professional service firms on matters of marketing, business development, client feedback, client service and leadership development. He serves as a faculty member of the Marketing Directors Institute and is a frequent speaker at the Marketing Partner Forum and the Legal Marketing Association conferences.

Click here to access the original WebEx recording. Contact This email address is being protected from spambots. You need JavaScript enabled to view it.%3E">Mark Beese for a copy of the PowerPoint.


The next quarterly call will take place on Thursday, July 14th at 12 p.m. EDT. Please mark your calendar!